The Sound of Silence: Diagnosing the Drop in Inquiries
For a boutique architecture firm like us, the "canary in the coal mine" is the inbox. Recently, we noticed a trend that gave us pause. Despite maintaining our Google Ads spend, keeping our Google Business Profile updated, and sharing our work on social media, the project inquiries weren't coming in at their usual pace.
It is easy to jump to the scary conclusion: Is the Vermont economy turning downward? Are homeowners pulling back on renovations and new builds? What is going on this year?

