How to optimize your firm's social media work for success

It Started with Headlines

About six weeks ago we re-evaluated how we did our social media work, recognizing we needed to get more organized. We felt something lacking from a coordination standpoint in all of our social media postings across the platforms we regularly use.  We took a deep breath and looked around a bit knowing something was missing.  At some point we remembered the headline analyzer offered by CoShedule we had been using successfully for well over a year to help us write our headlines for articles and blog posts.  Why not explore the headline analyzer and other aspects of CoSchedule's products.

First a little bit more about the headline analyzer.                                                               

The analyzer, with a learn by doing process, helps you write your headline. By using it we became more adept at writing headlines in active rather than passive voice, the importance of character length, word count and word balance.  Word balance proved especially interesting as the higher ranking headline scores achieved a balance between common, uncommon, emotional and power words.                                                                                                            

Using the analyzer helps us write more pointed and directed writing as well.  The best writing advice we ever received usually begins with well, you guessed it, a great headline. What's helpful about letting the headline lead your writing is the clarity and focus of your thoughts which evolve out the act of ideating multiple headline concepts.  

Screenshot of running this headline through the analyzer - An example

Screenshot of running this headline through the analyzer - An example

The calendar organization tool

One day, we checked out what lay behind the Headline Analyzer and learned more about CoSchedule the company which runs it and its social media tool set, most notably the calendar. The calendar is the one stop place to organize your social media and marketing work.  We use it in solo-preneur mode with only one team member in charge of organizing it and doing our social media and blogging updates through it.  

Through the calendar we can set up in advance a week or two in advance social media activity across all of our social and professional network sites.  Doing so helps us stay focused doing our regular architectural, design and creative work for our clients.  We use the calendar to target our messaging about news, information, tips and best practices we think our various communities would like to hear and learn about. 

A screenshot of our emergin calendar. (Last week is greyed out)

A screenshot of our emergin calendar. (Last week is greyed out)

Along the way, we sprinkle in targeted messages highlighting recent design work, in the news bits and blog posts about us all creating convergence to our website and ultimately our contact us pages.  Using the calendar helps us share our connective content out there freeing us up on the back side to interact, respond and engage with our growing social community on and off line from those scheduled posts and shares.  

Right now we mostly post social media messages, choosing what optimized times and day of the week and which platform we share from.  We seek to offer inspiring ideas and best practice information on Mondays and Fridays. Then during the middle of the week we share more about our architecture, interior, workplace and creative examples and services paired with specific advice, unique stories we follow which fall in the quirky category.  As you can imagine with a new tool like this we continue to test new ideas regularly and open to suggestions and community feedback on how to add more value to you our Arocordis Design community..

Here's a how to video on more about CoSchedule

Next steps for our Calendar

Over the coming months we hope to use The calendar and its functionality in more ways to deepen our engagement and interactions with our Arocordis Design community creating positive brand energy.  And you will continue to see engaging and to the point headlines from our work with the headline analyzer.  

We will check back in on this process and tool sometime in the next six or eight weeks to tell you how it is shaping up for us. 

If you would like to learn more about our architecture, interiors, workplace and creative visualization work click on the contact us button below.