Brand and Culture

Trend 4: User Experience and Branding - Cultivating Culture

Trend 4: User Experience and Branding - Cultivating Culture

The rise of user Experience and Branding

Recently, internal space branding and creating powerful user experience or (UX) has risen in importance as key design factors in planning and developing design strategies for office and workplace projects.  User experience when linked with the data from the rise in beacon and sensor technologies embedded into furniture, floors, walls, ceilings, lighting and more, provide the possibility for new insights on the power of place to support work, workers, and the workplace.  However, these new technologies must be met with...